A very few things can be pleasant like the surprise that you feel discovering something new and unusual. The most beautiful objects, the most special things, they love to be discovered out of the traditional mass-shopping routes.
And this pleasant feeling, the surprise of meeting a unique style, is what you feel entering in Elio Zema's showrooms.
Elio Zema is the leader of the American Style.

In his premises, as refined as cheerful and cosy, Elio Zema's shop will be a love at first sight for the visitor.

 

In the music's background of the best fifties and sixties evergreen, with the accompanying sensation of the precious scented candles, you can walk through the Roosvelt's style desks, or in the glass and steel workspace remade in the fashion of the real detectives' in the legendary spy-stories. It's easy to loose yourself, turning over the pages of the wonderful photo books, relaxing on the comfortable antique leather sofas. Moreover, you can immagine your personal "Breakfast in America" when you are in front of the vivaciously stained pop chair, reminding the ones of the typical fast food on the Route 66. Suddenly, John Kennedy is walking to you, or you can look at Al Capone closing some burning paper in the cardfiles or, even, at Marylin Monroe mirroring in her bedroom.
All around, a lot of impressive objects of the golden age of the American tradition: from the suggestive typical banker desklamp, through the leather briefcase, the pillows, to the pictures of the best newyork skylines or a true leather aviator jacket.

Elio Zema can be all this and more. It's a gift to yourself and others, being aware of inspiring the amazement and admiration of the most successful coups de theatre.

The merit of a place like this, goes right to him, Elio Zema. He's the man who had the brillant idea of bringing the American Way of life in Italy for the first time, almost thirty years ago. We find him surrounded by his staff while managing with the last details of the shop windows."Our job is not a common job" he says, putting in order with ability and accuracy some objects on a table, "I started by discovering the stores and small district markets of suburbian areas of the States by myself; I found a lot of things, such as furnitures and wonderful objects, things that here immediately fascinated hundreds of people".
At his side, his daughter Claudia, who inherited family's sense for beautiful : "Over time, we became the best partner both for professional offices and for the most glamorous homes. We now also are "the place" where people look for a very special gift and for young people who love giving a vintage and old-fashioned look to their own spaces. This led us to our Business size today, with ten property shops Italy wide."
Certainly, markets and dimension are now more complex than once, but Elio Zema still manages himself with style research and with best suppliers' and producers' selection all over the world, choosing models, materials and finishing with strong passion.
"Passion for detail is all" - says Elio Zema - and while walking in these unique premises you really understand that nothing here is at random.

A very few things can be pleasant like the surprise that you feel discovering something new and unusual. This is why we won't disclose all the beauty you will discover in a Elio Zema shop.
The real pleasure will be coming here once again...